Hello, I am
Caio Salvador
A Full-stack Developer with experience in Digital Marketing and Data Analysis
Skills & Tools
Digital Marketing
- Inbound Marketing
- SEO
- Conversion Rate Optimization
- Marketing Automation
- Lead Nurturing
- HubSpot
- Paid Ads
- Mailchimp
- Sendgrid
- A/B Testing
- User Journey
- Google Tag Manager
Full-Stack Development
- Typescript
- Javascript
- React
- Next.js
- Prisma
- Node.js
- Tailwind
- Angular
- PHP
- WordPress
- Sage
- Shadcn UI
- Express
- JQuery
- Svelte
- Vue.js
- MySQL
- PostgreSQL
- MongoDB
- Storybook
- GraphQL
- Laravel
- Yii Framework
- Python
- Django
- Ruby
- Ruby on Rails
- Mobile Apps Dev
- React Native
- Sass
- CSS-in-JS
- Git
- APIs Development
- Stripe
- Zoom API
- Hubspot API
Currently studying Unreal Engine 5
Data Analysis
- Data Visualization
- Google Looker Studio
- Google Analytics
- Hotjar
- Google Search Console
- Google Optimize
- VWO
- Funnel.io
- SQL
- Excel
- Data-Driven Actions
- Statistics
Experience
Software Engineering at Smartpublishing
2014 - 2014
Hired as a contractor for a tech company in the state wind-energy center.
Key Highlights:
- Maintained legacy codebases in Django, Python, Ruby, and Rails
- Built two PhoneGap-based mobile apps
- Took initiative on product decisions in a short-term, high-responsibility role
Software Engineering at Velty
2011 - 2014
Joined a tech startup where I contributed to the entire lifecycle of web applications.
Key Highlights:
- Participated in requirement gathering, architecture, development, and client training
- Built custom apps using Yii, PHP, MySQL, Sass, Bootstrap, and JQuery
- Balanced technical and customer-facing responsibilities in a fast-moving startup
Full-stack Developer at Maxmeio
2014 - 2015
Worked at the city-leading digital agency, delivering full-stack solutions for diverse clients.
Key Highlights:
- Built websites and mobile apps using Angular, CakePHP CMS, Ionic, JQuery, Sass, and MySQL
- Collaborated with creative and marketing teams to deliver user-centric solutions
Senior Website Development Manager at Poppulo
2018 - 2025
Led full-stack development and technical ownership of poppulo.com for a global B2B SaaS company with 6,000+ customers. Focused on performance, data insights, and conversion optimization.
Key Responsibilities:
- Built and maintained poppulo.com using Next.js and Sanity.io CMS
- Led the creation of landing pages, Salesforce integrations, SEO initiatives, KPI tracking, and CRO efforts
- Managed analytics and marketing tools: Google Analytics, Google Tag Manager, Looker Studio, Hotjar, HubSpot, Zoom Events, etc.
- Consolidated data sources to create dashboards that guided marketing strategy
Key Achievements:
- Rebuilt the company’s legacy WordPress site using modern stack (React, Next.js, Sanity CMS)
- Boosted website conversion rates by 115% through technical and UX improvements
- Delivered custom dashboards for actionable marketing insights
Freelancer
2016 - 2018
Focused on upskilling while preparing to relocate to Ireland. Delivered web-based solutions and experimented with multiple modern frameworks.
Key Highlights:
- Developed custom applications using Angular, Django, Laravel, WordPress, and PHP
- Created a university language exchange platform to connect students
- Built and deployed full-stack projects independently
About me
I'm a seasoned Full-Stack Developer with over a decade of experience and a degree in Information Systems. I'm passionate about technology and always on the lookout for new challenges and opportunities to grow. Over the years, I’ve worked with a wide range of technologies, which made me highly adaptable and focused on using the right tool for each job. These days, I’m mostly working with React, Next.js, and Node.js — but I'm always open to learning something new.
Originally from Brazil, I’ve been living in Ireland for the past eight years, and I’m now a proud Irish citizen. I love traveling, experiencing new cultures, and meeting people worldwide. I’m also a huge fan of sports, especially football. That said, the Brazilian stereotypes stop there — I’m a terrible dancer, and Samba has never been my thing. On the flip side, I’m a lifelong gamer. I once dabbled in semi-pro StarCraft, and nowadays I enjoy building small games just for fun.
If you’d like to learn more about me or just have a chat, feel free to get in touch.
Thank you!
Experiments
Some personal and fun projects I put together on my spare time
This website code
This website was built using Next.js, TailwindCSS, and Typescript. It's hosted on Vercel and the code is available on GitHub.
Next.js
TailwindCSS
Typescript
React
Coming soon...
More coming soon...